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Learn how to make real, lasting changes in your life.

About the Author

Dr Sean Young is a psychologist and founder and Executive Director of the UCLA Center for Digital Behavior. His research involves the study of cutting-edge ways of using social media and mobile technologies to change and predict human behaviour. Dr Young's work has been featured in media outlets including The New York Times, NPR, Huffington Post, TechCrunch, Mashable and CBS News.

Reviews

Scientifically grounded and personally implementable. It's a winner
*Robert Cialdini, author of 'Influence and Pre-Suasion'*

Sean Young has taken psychology research and applied it outside the research lab, helping people make lasting changes to their behaviours.
In this book, he shares a process and tools so that we can make these changes ourselves
*Adam Grant, author of 'Originals' and 'Give and Take'*

A must-read for anyone who's been unable to keep a New Year's resolution or failed at making a lasting change in any other
area of their life or work.
*Jonah Berger, author of 'Contagious'*

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