Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. * Learn how to think like a designer and approach projects systematically * Discover the varied career options available within graphic design * Gain insight from some of the leading designers in their fields * Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review. Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.

Foreword viii Glossary x Job Opportunities xii Job Seeking xii The Optimum Portfolio xiii First Impressions xiii One: Graphic Design 1 Inspirations and Motivations Michael Bierut: On Being a Graphic Designer 17 Stephen Doyle: Selfish-In a Good Way 23 Stefan Sagmeister: On Being Self-Motivated 27 Arnold Schwartzman: Still Designing after All These Years 30 Gail Anderson: The Joys of Print Design 33 2 Starting A Studio or Working for Someone Else Lynda Decker: Mapping Out the Future 37 Fernando Music: From Boss to Employee 40 Allison Henry Aver: Working Holistically 43 Romain Raclin: Creative Space 46 Alexander Isley: Staying Independent 49 Agnieszka Gasparska: Small Is Sensible 54 Bobby Martin and Jennifer Kinon: Championing Design 58 Antonio Alcalá: What a Dream Client Looks Like 62 Mark Pernice: From Band Member to Design Leader 65 Tamara Gildengers Connolly: Balancing Studio and Home 68 Araba Simpson: One Person, All Alone 72 Matt Luckhurst: Designing for Design Firms 74 3 Partners on Partnering Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing 79 Stuart Rogers and Sam Eckersley: Sharing Responsibilities 82 Justin Colt and Jose Fresneda: How Partners Becomes Partners 86 Greg D'Onofrio and Patricia Belen: Two Partners, One Passion 90 Scott Buschkuhl: At Present We Are Three 93 Two: Design Genres 4 Letters and Type Marian Bantjes: Lettering as Art and Business 98 Andy Cruz and Rich Roat: There's a Type Designer in the House 100 Pierre di Scuillo: Typography That Speaks Up 104 Ross MacDonald: An Illustrator's Passion for Type 108 Roberto de Vicq de Cumptich: For the Love of Type 112 How Many Typefaces Can You Love? (sidebar) 115 5 Making Logos and Marks Mark Fox: The Mark Maker 117 6 Books and Book Jackets Scott-Martin Kosofsky: Making a Living Doing Books 123 Michael Carabetta: Books and E-Books 127 Paul Buckley: The Bookkeeper 130 Jim Heimann: Making Visual Books 134 7 Editorial Design Len Small: Print Is Bouncing Back 141 Susanna Shannon: Art Director Becomes Editor 144 8 Social Innovation Mark Randall: Citizen Designer 149 Bob McKinnon: Socially Impactful Design 154 9 Branding and Packaging Sharon Werner: Approachable Design 157 10 Illustration Design Michel Bouvet: Poster Man 163 Mirko Ilic: Design Is Like Classical Ballet 166 Steve Brodner: Graphic Commentary and Design 170 Steven Guarnaccia: The Old New Illustration 174 Neil Gower: Fraudulent Graphic Designer 178 Craig Frazier: Designing Pictures 182 Three: Transitional Design 11 Understanding Change Richard Saul Wurman: The Architect of Understanding 189 Crossing Disciplines (sidebar) 191 Petrula Vrontikis: Creating Interactions 193 Erik Adigard: The Experience of the Information 196 Véronique Marrier: Graphic Design as a Cause 200 Making Transitions: Returning to School with Barbara DeWilde (sidebar) 203 12 Eccentrics and Design Quirkiness Charles S. Anderson: Celebrating Commercial Art 205 Antoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y. 208 Ludovic Houplain/H5: Getting an Oscar for Graphic Design 210 Cary Murnion: Designing Cooties 214 Nick Ace: Speaking Frankly 217 13 What Comes Next Timothy Goodman: Disposable Ideas 221 Ryan Feerer: Making Design Meals 224 Design Entrepreneurship (sidebar) 227 Franco Cervi: "I Am Reckless!" 228 Four: Digital Design 14 Interactive Multimedia Installations and Interfaces Debugging the Language of Digital Job Titles (sidebar) 233 Jeroen Barendse: Subverting the Mental Map 234 Julien Gachadoat: Demomaking for a Living 237 Ada Whitney: The New Motion 240 Defining the New Animation: Popularity, by J.J. Sedelmeir (sidebar) 241 Defining the New Animation: Technology's Perks, by J.J. Sedelmeir (sidebar) 242 Jean-Louis Fréchin: Asking the Right Questions 243 Alexander Chen: Working for Google (sidebar) 245 15 Designing Apps for Mobile Devices Sean Bumgarner: Between Text and Images 247 Michel Chanaud: Always Learning 250 John Kilpatrick: Designer as Accelerator 255 Nicolas Ledoux and Pascal Bejean: Digital Books and Magazines by Contemporary Artists 256 Typography on the Web, by Jason Santa Maria (sidebar) 258 Frédérique Krupa: Games as Powerful Motivators 260 Girls and Games (sidebar) 262 16 E-Commerce with a Soul Randy J. Hunt: Growing into a Job 265 Lucy Sisman: Online Editorial Ventures 269 Nancy Kruger Cohen: Addicted to Startups 272 17 User Experience Specialists Bruce Charonnat: Understanding Human-Computer Interaction 277 Michael Aidan: Using the Audience as Media 279 Hugh Dubberly: Mapping the Relationship between Ideas 282 Matthew Stadler: To Publish: To Create a Public for Books 288 18 Geeks, Programmers, Developers, Tinkerers Frieder Nake: Controlling Computers with Our Thoughts 293 Mark Webster: Iterations and Algorithms 296 Five: Design Education 19 Making Choices Andrea Marks: Old School, New School 308 Lita Talarico: Educating Design Entrepreneurs 311 Rudi Meyer: Developing the Righ Attitude 314 Lucille Tenazas: Idiosyncratic Contexts 317 Liz Danzico: Interfacing with UX 320 Allan Chochinov: The Maker Generation 322 David Carroll: Students and Surveillance 325 APPS That Track, by David Carroll (sidebar) 327 Appendix 1 College Directory 328 Appendix 2 Additional Reading 330 Index 332