People don't do business with a logo. They do business with a person. Marketing yourself as a real estate professional has become more complex. Thousands of new agents are entering the industry each year, as well as hundreds of new marketing tools and platforms. In order to avoid blending in, you must discover your point of differentiation and present yourself in a powerful, memorable way. When that happens, you'll not only stand out among your competitors, you'll attract ideal customers and make your marketing work for you in ways you've never dreamed possible. In this book, you'll learn many of the principles and tactics we've used to position and market our real estate clients for success, such as: How to Become a Recognized Authority in Your Market...even if no one knows who you are right now How to Develop a Brand That Attracts Your Ideal Customers...so you can work smarter, not harder How to Stop the Endless Cycle of Prospecting and Get Clients to Chase YOU...without the arrogance that can turn prospects away How to Use Today's Marketing Tools Differently...and avoid the same vanilla marketing tactics your competitors are using How to Set Yourself Up For Long Term Success...regardless of the ups and downs of the housing market About the Co-Author: BrandFace(R) for Real Estate Professionals is the second book in the BrandFace(R) series and is co-authored by Michael Carr, America's Top Selling Real Estate Auctioneer. Michael has been licensed in as many as 27 states in the continental U.S. as both a broker and an auctioneer. He has been actively involved in the sale of over 68,000 homes and has conducted over 6,500 auctions in the last 25 years. This book includes Michael's experiences and advice as the face of his own brand in the real estate industry.
Show morePeople don't do business with a logo. They do business with a person. Marketing yourself as a real estate professional has become more complex. Thousands of new agents are entering the industry each year, as well as hundreds of new marketing tools and platforms. In order to avoid blending in, you must discover your point of differentiation and present yourself in a powerful, memorable way. When that happens, you'll not only stand out among your competitors, you'll attract ideal customers and make your marketing work for you in ways you've never dreamed possible. In this book, you'll learn many of the principles and tactics we've used to position and market our real estate clients for success, such as: How to Become a Recognized Authority in Your Market...even if no one knows who you are right now How to Develop a Brand That Attracts Your Ideal Customers...so you can work smarter, not harder How to Stop the Endless Cycle of Prospecting and Get Clients to Chase YOU...without the arrogance that can turn prospects away How to Use Today's Marketing Tools Differently...and avoid the same vanilla marketing tactics your competitors are using How to Set Yourself Up For Long Term Success...regardless of the ups and downs of the housing market About the Co-Author: BrandFace(R) for Real Estate Professionals is the second book in the BrandFace(R) series and is co-authored by Michael Carr, America's Top Selling Real Estate Auctioneer. Michael has been licensed in as many as 27 states in the continental U.S. as both a broker and an auctioneer. He has been actively involved in the sale of over 68,000 homes and has conducted over 6,500 auctions in the last 25 years. This book includes Michael's experiences and advice as the face of his own brand in the real estate industry.
Show moreTonya is a Speaker, Author & Agent to Business Stars. She grew up in Dawsonville, a small North Georgia town best known for making moonshine and launching the racing industry. After she graduated from high school, her wild ambitions landed her a theatre scholarship at a local community college, followed by a move to Tallahassee, Florida to attend the renowned theatre program at Florida State University. But she was soon to discover that she was out of place in the quirky, eccentric world of theatre. So she used her acting skills for a more suitable purpose-vacuum cleaner sales. While selling vacuums door to door to pay for her education, she happened upon the home of a radio station engineer who recommended her for a sales position, which began an eighteen year journey in radio. During this time, Tonya observed business owners who were featured in their own advertising and positioned as local celebrities in the market. She was intrigued by this, and determined to help others achieve that same success. She hand-picked clients whom she felt she could turn into the next radio star, and dragged them into the studio to record their commercials. Several years and radio stations later, she continued to learn and use personal branding skills to bring her clients integrated marketing solutions across multiple platforms. In 2005, she earned the prestigious award of Convergence Salesperson of the Year among over 100 sale reps, and while only working part time. Today, Tonya is the founder of BrandFace(R), LLC, the home of her new book series, speaking series and marketing program for entrepreneurs, business leaders and real estate professionals. It combines personal branding with integrated marketing and is designed to produce business stars. There are currently two books available in the series: BrandFace(R) and BrandFace(R) for Real Estate Professionals (with co-author Michael Carr, America's Top Selling Real Estate Auctioneer and a licensed broker in 27 states). Tonya is known for her clever marketing tactics, instinctual creativity and rabid desire to outfox your competition. She can tell you what to do...and make you like it. She has an impressive track record of launching unforgettable personal brands across multiple platforms in order to position her clients as an authority. She's steadfast in her desire to work with those who are truly committed to what it takes to be the face of their brand and the star in their industry.
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