From Startup Leadership author, global CEO, and entrepreneurship expert Derek Lidow comes the new, foundational guide to entrepreneurial success. "Flat out, the best book on entrepreneurship I have ever read." -Roger Martin, author of Creating Great Choices Here's an astounding fact: Over half the working population will try their hand at being an entrepreneur during their working career. We all dream about achieving some combination of the fortune, fame, and control over our lives we associate with successful entrepreneurs. Those are admirable aspirations in a society that counts on entrepreneurs to innovate and create new jobs. Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot wake? Building on Bedrock helps answer that question. Based upon research, but told through the stories of American entrepreneurs Sam Walton, Walt Disney, EsteÌ e Lauder, Ray Kroc, and others, Building on Bedrock will help you understand the elements most essential to taking the entrepreneurial leap. Was it luck, talent, passion, charm, a rich uncle, or something else that was the key to this person's success? Which might be the key to your success? What you learn may surprise you.
From Startup Leadership author, global CEO, and entrepreneurship expert Derek Lidow comes the new, foundational guide to entrepreneurial success. "Flat out, the best book on entrepreneurship I have ever read." -Roger Martin, author of Creating Great Choices Here's an astounding fact: Over half the working population will try their hand at being an entrepreneur during their working career. We all dream about achieving some combination of the fortune, fame, and control over our lives we associate with successful entrepreneurs. Those are admirable aspirations in a society that counts on entrepreneurs to innovate and create new jobs. Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot wake? Building on Bedrock helps answer that question. Based upon research, but told through the stories of American entrepreneurs Sam Walton, Walt Disney, EsteÌ e Lauder, Ray Kroc, and others, Building on Bedrock will help you understand the elements most essential to taking the entrepreneurial leap. Was it luck, talent, passion, charm, a rich uncle, or something else that was the key to this person's success? Which might be the key to your success? What you learn may surprise you.
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Derek Lidow is one of the few New York Stock Exchange CEOs who left
to start new companies from scratch—with unequivocal success. Lidow
was CEO of International Rectifier, a $2 billion publicly held
semiconductor company, before leaving to found iSuppli, a leading
market research firm, which he sold for $100 million in 2010 to the
global information leader IHS. Today, Lidow is giving back by
teaching at Princeton University where he launched its campus-wide
“design thinking” curriculum. He also works with Princeton’s
aspiring entrepreneurs and their young companies.
Lidow has long demonstrated a rare ability to operate successfully
in corporate, entrepreneurial, and academic environments. His novel
contributions to research and analysis have forever improved
companies as diverse as Sony, Samsung, Philips, Goldman Sachs and
IBM. He has advised many of the world’s governments and largest
companies. And he continues to drive innovation in research through
ongoing projects with a number of partners.
Lidow is a frequent contributor to publications such as The Wall
Street Journal, Harvard Business Review, Inc. Magazine, and
Entrepreneur. He is also a media commentator whose coverage
includes The New York Times, Bloomberg BusinessWeek, Forbes, The
Economist, Nikkei, Reuters, and Taipei Times.
Lidow’s degrees come from Princeton and Stanford where he earned a
PhD in applied physics as a Hertz Foundation Fellow. He is based in
New York City and Princeton, NJ. DerekLidow.com
"I had pretty much given up believing that I would ever read an
intelligent and useful book on entrepreneurship – until I read
Building on Bedrock. No tiresome Silicon Valley narcissism. No
hagiography. Refreshingly, Derek Lidow provides cogent analysis and
insightful insights on the bedrock entrepreneurs that make our
economy prosper. It is, flat out, the best book on entrepreneurship
I have ever read.” - Roger Martin, integrative thinking expert and
best-selling author of Playing to Win, The Design of Business, and
Getting Beyond Better.
"Enough about the celebrity founder, working magic. This book tells
the story and provides the tools for the other 99% of intrepid
people launching enterprises." - Larry Gilson, Founder and Chairman
of Focusing Philanthropy, and successful serial entrepreneur in
energy, transportation, innovation, and finance
"While hot startups get the headlines, it’s the 'bedrock'
entrepreneurs like Walton or Disney who build lasting businesses.
Lidow charts a path for entrepreneurs to create sustainable value
for themselves, their communities, and the families they serve.
This is essential understanding for all entrepreneurs and policy
makers." - Brian O’Kelley, Founder and CEO of AppNexus and serial
entrepreneur
"Derek Lidow is the best chronicler of entrepreneurship of our age.
This book is filled with breathtaking insights on what it takes to
succeed as any type of entrepreneur, starting with whether you’re
bedrock or high-risk. Every entrepreneur, or soon-to-be-founder,
must have this book!" - Bruce Hack, Chairman of the Board,
Technicolor, former CEO of Vivendi Games (World of Warcraft and
Starcraft), and legendary angel investor
"Anyone aspiring to start their own new business will benefit from
the lessons Lidow shares regarding fundamental keys to
entrepreneurial success...Look into the lives of extraordinary
entrepreneurs, with an insiders perspective rarely presented in
contemporary writings. Learn from the best" - Stephen D.
Christensen, Concordia University’s Dean of the School of
Business
"[Building on Bedrock] serves as a 'back-to-basics' guide for the
aspiring entrepreneur by debunking the myths around what it takes
to build and run a successful company." - Fortune
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