Paperback : $156.00
Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411) if you want access to the MyLab as well, and save money on this brilliant resource.
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Need extra support?
This product is the book alone, and does NOT come with access to MyMarketingLab.
This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411). Alternatively, buy access online at www.MyMarketingLab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411) if you want access to the MyLab as well, and save money on this brilliant resource.
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Need extra support?
This product is the book alone, and does NOT come with access to MyMarketingLab.
This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411). Alternatively, buy access online at www.MyMarketingLab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
Section 1 Consumers in the Marketplace Chapter 1 Buying, Having, and Being Section 2 Consumers as Individuals Chapter 2 Perception Chapter 3 Learning and Memory Chapter 4 Motivation and Global Values Chapter 5 The Self Chapter 6 Personality and Psychographics Section 3 Consumers as Decision Makers Chapter 7 Attitudes and Persuasion Chapter 8 Decision Making Chapter 9 Buying and Disposing Chapter 10 Organizational and Household Decision Making Section 4 Consumers and Subcultures Chapter 11 Groups and Social Media Chapter 12 Social Class and Lifestyles Chapter 13 Subcultures
Chapter 14 Culture |
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