Table of Contents

1. Introduction; Julie Emontspool and Ian Woodward.- Part I: The Cosmopolitan Concept: Definition, Uses and Challenges.- 2. Conceptualizing the field: Consuming the Other, Marketing Difference; Ian Woodward and Julie Emontspool.- 3. On decomposing the ‘thick’ and the ‘thin’ for measuring cosmopolitanism in multicultural marketplaces: why unpacking the foreign and global aspects of cosmopolitanism matters; Eva Kipnis.- 4. Aesthetic-cultural cosmopolitanism: a new kind of “good taste” among French youth; Vincenzo Cicchelli and Sylvie Octobre.- Part II: Cosmopolitan Spaces.- 5. Global Brands and cosmopolitanism: building cosmopolitan attitudes through global consumers in Sao Paulo; Viviane Riegel.- 6. Cosmopolitanism and its sociomaterial construction in the servicescape; Bernardo Figueiredo, Jonathan Bean and Hanne Pico Larsen.- 7. Cosmopolitan and non-cosmopolitan surfaces; Eduardo de la Fuente.- Part III: Ethics for a Global Humanity.- 8. Becoming morally cosmopolitan: the interplayof inner-outer moral commitments in the marketplace; Pilar Rojas Gaviria.- 9. ‘Festivals implicate others’: framing cosmopolitan encounters at a European festival; Dario Verderame.- 10. Buying the nation and beyond: discursive dilemmas in debates around cosmopolitan consumption; Farida Fozdar.- Part IV: Concluding Perspectives.- 11. Will consumer cosmopolitanism save the world? Should it?; Dannie Kjeldgaard.- 12. Hopelessly adrift? Cosmopolitanism, global citizenship and moral commitment; Zlatko Skrbis.

About the Author

Julie Emontspool is Associate Professor in the Department of Marketing and Management at the University of Southern Denmark

Ian Woodward is Professor in the Department of Marketing and Management at the University of Southern Denmark