The 'visual' has long played a crucial and formative role in structuring the experiences, associations, expectations and understandings of heritage. Images are used to convey meaning within a range of practices, including tourism, identity construction, the popularisation of the past through a variety of media, and the memorialisation of events and experiences. However, despite the fact that 'the visual' plays such a central role in these contexts, it has largely been neglected in heritage literature. This edited collection is the first of its kind explicitly to explore the production, use and consumption of visual imagery as an integral part of heritage within its broader social and political context. Drawing on case studies from England, Hong Kong, Greece, Cambodia, Malaysia, Thailand, Scotland, Israel, America, the Caribbean it provides a multidisciplinary analysis of heritage representations by weaving together complex understandings and experiences of 'the visual' from a wide range of disciplines including heritage studies, sociology and cultural studies perspectives. In doing so, the book provides a comprehensive overview of the theoretical and methodological tools necessary for understanding visual imagery within its cultural context. The volume is organised around four central themes: Relocating the Visual in theoretical terms; Identity and Popular Memory; Visual Culture and Heritage Tourism; and, the Construction of Place. Each theme is explored from a range of disciplines, using case-studies that provide unique perspectives on the 'visual' in theory and in context.
Show moreThe 'visual' has long played a crucial and formative role in structuring the experiences, associations, expectations and understandings of heritage. Images are used to convey meaning within a range of practices, including tourism, identity construction, the popularisation of the past through a variety of media, and the memorialisation of events and experiences. However, despite the fact that 'the visual' plays such a central role in these contexts, it has largely been neglected in heritage literature. This edited collection is the first of its kind explicitly to explore the production, use and consumption of visual imagery as an integral part of heritage within its broader social and political context. Drawing on case studies from England, Hong Kong, Greece, Cambodia, Malaysia, Thailand, Scotland, Israel, America, the Caribbean it provides a multidisciplinary analysis of heritage representations by weaving together complex understandings and experiences of 'the visual' from a wide range of disciplines including heritage studies, sociology and cultural studies perspectives. In doing so, the book provides a comprehensive overview of the theoretical and methodological tools necessary for understanding visual imagery within its cultural context. The volume is organised around four central themes: Relocating the Visual in theoretical terms; Identity and Popular Memory; Visual Culture and Heritage Tourism; and, the Construction of Place. Each theme is explored from a range of disciplines, using case-studies that provide unique perspectives on the 'visual' in theory and in context.
Show moreContents: Introduction: a visual heritage, Steve Watson and Emma Waterton; Part I Relocating the Visual: Inside/outside: ways of seeing the world, Tony Schirato and Jen Webb; People-place-past: the visitor experience of cultural heritage, Martin Selby; The perpetual performance and emergence of heritage, David Crouch. Part II Representation and Substitution: The popular memory of the Western Front: archaeology and European heritage, Ross Wilson; Historiography and virtuality, Jerome de Groot; Visualizing the past: Baudrillard, intensities of the hyper-real and the erosion of historicity, Richard Voase. Part III Visual Culture and Heritage Tourism: 'Wild on' the beach: discourses of desire, sexuality and liminality, Annette Pritchard and Nigel Morgan; Authenticity, the media and heritage tourism: Robin Hood and Brother Cadfael as Midlands tourist magnets, Roy Jones; Branding the past: the visual imagery of England's heritage, Emma Waterton; Time machines and space craft: navigating the spaces of heritage tourism performance, Tom Mordue; The tourist as juggler in a hall of mirrors: looking through images of the self, Tom Selwyn. Part IV Constructing Place: The story behind the picture: preferences for the visual display at heritage sites, Yaniv Poria; Site seeing: street walking through a low-visibility landscape, Tim Copeland; Constructing Rhodes: heritage tourism and visuality, Steve Watson; Index.
Introduction: a visual heritage, Steve Watson and Emma Waterton; Part I Relocating the Visual: Inside/outside: ways of seeing the world, Tony Schirato and Jen Webb; People-place-past: the experience of cultural heritage tourism, Martin Selby; The perpetual performance and emergence of heritage, David Crouch.; Part II Representation and Substitution: The popular memory of the Western Front: archaeology and European heritage, Ross Wilson; Historiography and virtuality, Jerome de Groot; Visualizing the past: Baudrillard, intensities of the hyper-real and the erosion of historicity, Richard Voase.; Part III Visual Culture and Heritage Tourism: 'Wild on' the beach: discourses of desire, sexuality and liminality, Annette Pritchard and Nigel Morgan; Authenticity, the media and heritage tourism: Robin Hood and Brother Cadfael as Midlands tourist magnets, Roy Jones; Branding the past: the visual imagery of England's heritage, Emma Waterton; Time machines and space craft: navigating the spaces of heritage tourism performance, Tom Mordue; The tourist as juggler in a hall of mirrors: promotional images and the forming of the self, Tom Selwyn.; Part IV Constructing Place: The story behind the picture: preferences for the visual display at heritage sites, Yaniv Poria; Site seeing: street walking through a low-visibility landscape, Tim Copeland; Constructing Rhodes: heritage and visuality, Steve Watson; Index.
Dr Emma Waterton is RCUK Academic Fellow in Heritage and Public History at the Research Institute for the Humanities, Department of History, Keele University, UK. Dr Steve Watson is Principal Lecturer at the Business School, York St John University, UK Steve Watson, Emma Waterton, Tony Schirato, Jen Webb, Martin Selby, David Crouch, Ross Wilson, Jerome de Groot, Richard Voase, Annette Pritchard, Nigel Morgan, Roy Jones, Tom Mordue, Tom Selwyn, Yaniv Poria, Tim Copeland.
'The obsession in heritage studies with monumentality and materiality has often led to the negligence of the emotional and visual affect that heritage can have. The range and breadth of chapters in this book offer an exciting and stimulating new way of considering and exploring the affect heritage has and its consequences for social debates and conflicts. This book contributes significantly to those debates in heritage studies that are working to re-theorize our understanding of heritage and its cultural significance.' Laurajane Smith, editor, International Journal of Heritage Studies 'This fascinating collection of essays firmly locates the visual at the heart of heritage studies. A multidisciplinary approach provides significant insights into the ways in which visual imagery shape and give meaning to encounters with the heritage. Henceforth visuality is an active participant in the on-going dialogue between the past and the present.' Catherine Palmer, University of Brighton, UK 'Culture, Heritage and Representation effectively introduces readers to the status of visual culture studies within heritage tourism and provides the apparatus to move debates forward. It is predominantly a book for an academic readership, particularly applicable to those researching and teaching heritage and tourist studies, although it may also be of use for those working within museum and heritage sectors.' Urban Studies
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