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E-novation for Competitive ­Advantage in Collaborative ­Globalization
Technologies for Emerging E-business Strategies
By Hugh M. Pattinson (Edited by), David R. Low (Edited by)

Rating
Format
Hardback, 350 pages
Published
United States, 15 November 2010

The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies. "E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies" highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.


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Product Description

The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies. "E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies" highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

Product Details
EAN
9781605663944
ISBN
1605663948
Publisher
Dimensions
27.9 x 21.6 x 1.9 centimetres (1.04 kg)

Table of Contents

Collaborative globalization Collaborative information platform E-business strategies E-marketplaces E-novation collaboration E-novation deployment E-novation in government E-novation in large corporations Online branding Service-dominant logic

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