This pioneering study presents an overview of the Mexican comic book industry, together with in-depth studies of the best selling Mexican comic books of the 1960s and 1970s. Most of the popular superhero, adventure, humor, romance, political, detective, and Western comic books are described and analyzed in detail, and then discussed in terms of how they reflect both Mexican and United States cultures. The study concludes with a critical discussion of the media imperialism hypothesis' applicability to the Mexican comic book.
The comic book is Mexico's most popular print medium, read by all ages and socio-economic groups. Many may be surprised to learn that, in Mexico, Mexican comic books far outsell U.S. comic books in Spanish translation. The Mexican comic book is not a clone of its U.S. model, but rather a hybrid product that mixes U.S. forms and conventions with Mexican content. This work is a major contribution to the understanding of contemporary Mexican culture.
This pioneering study presents an overview of the Mexican comic book industry, together with in-depth studies of the best selling Mexican comic books of the 1960s and 1970s. Most of the popular superhero, adventure, humor, romance, political, detective, and Western comic books are described and analyzed in detail, and then discussed in terms of how they reflect both Mexican and United States cultures. The study concludes with a critical discussion of the media imperialism hypothesis' applicability to the Mexican comic book.
The comic book is Mexico's most popular print medium, read by all ages and socio-economic groups. Many may be surprised to learn that, in Mexico, Mexican comic books far outsell U.S. comic books in Spanish translation. The Mexican comic book is not a clone of its U.S. model, but rather a hybrid product that mixes U.S. forms and conventions with Mexican content. This work is a major contribution to the understanding of contemporary Mexican culture.
This pioneering study presents an overview of the Mexican comic book industry, together with in-depth studies of the best selling Mexican comic books of the 1960s and 1970s.
Preface
Mexican Comic Books: Their Production and Consumption
KaliMÁn
Lágrimas, risas y amor
Rius' Los supermachos and Los agachados
Post-Rius Los supermachos
Chanoc
El Payo
La familla burrón
La novela policiaca
Conclusion
Select Bibliography
Index
HAROLD E. HINDS, JR. is Professor of History and Director of
Latin American Studies, Division of Social Sciences, at the
University of Minnesota-Morris.
CHARLES M. TATUM is Professor of Spanish and Head of the Department
of Spanish and Portuguese at the University of Arizona, Tucson.
?A delightful book about Mexican culture as seen through Mexican
comic books, this study analyzes the influences and differences
between these and their Euroamerican counterparts. Among other
questions the authors ask "Why are comic books so popular in
Mexico?" They analyze Kaliman, Lagrimas, Risas y amor, Los
supermachos and Los agachados, Chanoc, El Payo, and La familia
Burron. Kaliman, "The Incredible Man," read by all sectors, is
described as representing "sanitized machismo," symbolizing male
supremacy in the outer world. "Ordinary people and the authorities
are basically helpless." Kaliman's sidekick, Solin, more
Mexican-looking than the exotic Kaliman, is seen by the comic's
creators as a role model for children, a "model of dependency."
Other treatments are just as ingenious. The Mexican comic book, a
sort of escapist folk or mass literature, is much more--it touches
on themes such as class conflict, US cultural imperialism, and how
Mexicans see the world. Not Just for Children makes one think and
laugh. Highly recommended. All levels.?-Choice
?The authors study in depth the leading comic books in the several
categories and produce interesting and revealing photographs.
Theirs is a study well worth the waiting and should lead to more
studies in Mexican, Latin American and other studies.?-Journal of
Popular Culture
?What sets this book apart from others on Mexican or Latin American
comics is that it takes a more holistic view of the Mexican comics.
It does no focus just on characters, plots, and themes. Hinds and
Tatum look at the social, political, and economic conditions
affecting the artists/writers. For example, Eduardo del Rio. The
authors have taken great care in their research and have spent much
time in gathering complete or nearly complete publising runs of
comics selected in the book. The book is written in such a style
that it is appropriate for beginners or the serious researcher.
This is a welcome addition to the English language research
collection on Mexican comics.?- Popular Culture in Libraries
"The authors study in depth the leading comic books in the several
categories and produce interesting and revealing photographs.
Theirs is a study well worth the waiting and should lead to more
studies in Mexican, Latin American and other studies."-Journal of
Popular Culture
"What sets this book apart from others on Mexican or Latin American
comics is that it takes a more holistic view of the Mexican comics.
It does no focus just on characters, plots, and themes. Hinds and
Tatum look at the social, political, and economic conditions
affecting the artists/writers. For example, Eduardo del Rio. The
authors have taken great care in their research and have spent much
time in gathering complete or nearly complete publising runs of
comics selected in the book. The book is written in such a style
that it is appropriate for beginners or the serious researcher.
This is a welcome addition to the English language research
collection on Mexican comics."- Popular Culture in Libraries
"A delightful book about Mexican culture as seen through Mexican
comic books, this study analyzes the influences and differences
between these and their Euroamerican counterparts. Among other
questions the authors ask "Why are comic books so popular in
Mexico?" They analyze Kaliman, Lagrimas, Risas y amor, Los
supermachos and Los agachados, Chanoc, El Payo, and La familia
Burron. Kaliman, "The Incredible Man," read by all sectors, is
described as representing "sanitized machismo," symbolizing male
supremacy in the outer world. "Ordinary people and the authorities
are basically helpless." Kaliman's sidekick, Solin, more
Mexican-looking than the exotic Kaliman, is seen by the comic's
creators as a role model for children, a "model of dependency."
Other treatments are just as ingenious. The Mexican comic book, a
sort of escapist folk or mass literature, is much more--it touches
on themes such as class conflict, US cultural imperialism, and how
Mexicans see the world. Not Just for Children makes one think and
laugh. Highly recommended. All levels."-Choice
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