Paperback : $110.00
The Political Language of Food addresses why the language used in the production, marketing, selling, and consumption of food is inherently political. Food language is rarely neutral and is often strategically vague, which tends to serve the interests of powerful entities.Boerboom and his contributors critique the language of food-based messages and examine how such language-including idioms, tropes, euphemisms, invented terms, etc.-serves to both mislead and obscure relationships between food and the resulting community, health, labor, and environmental impacts. Employing diverse methodologies, the contributors examine on a micro-level the textual and rhetorical elements of food-based language itself. The Political Language of Food is both timely and important and will appeal to scholars of media studies, political communication, and rhetoric.
The Political Language of Food addresses why the language used in the production, marketing, selling, and consumption of food is inherently political. Food language is rarely neutral and is often strategically vague, which tends to serve the interests of powerful entities.Boerboom and his contributors critique the language of food-based messages and examine how such language-including idioms, tropes, euphemisms, invented terms, etc.-serves to both mislead and obscure relationships between food and the resulting community, health, labor, and environmental impacts. Employing diverse methodologies, the contributors examine on a micro-level the textual and rhetorical elements of food-based language itself. The Political Language of Food is both timely and important and will appeal to scholars of media studies, political communication, and rhetoric.
Introduction: How does food language function politically?
Samuel Boerboom
Chapter 1 Tracing the “Back to the Land” Trope: Self-Sufficiency,
Counterculture, and Community
Jessica M. Prody
Chapter 2 Végétariens Radicaux: John Oswald and the Trope of
Sympathy in Revolutionary Paris
Justin Killian
Chapter 3 The Revolution Will Not Be (Food) Reviewed: Politics of
Agitation and Control of Occupy Kitchen
Amy Pason
Chapter 4 Haute Colonialism: Exocitizing Povery in Bizarre Foods
America
Casey Ryan Kelly
Chapter 5 Pungent Yet Problematic: The Class-Based Framing of Ramps
in the New York Times and the Charleston Gazette
Melissa Boehm
Chapter 6 Constructing Taste and Waste as Habitus: Food and Matters
of Access and In/Security
Leda Cooks
Chapter 7 Tying the Knot: How Industry and Advocacy Organizations
Market Language as Humane
Joseph L. Abisaid
Chapter 8 Corn Allergy: Public Policy, Private Devastation
Kathy Brady
Chapter 9 Family Farms with Happy Cows: A Narrative Analysis of
Horizon Organic Dairy Packaging Labels
Jennifer L. Adams
Chapter 10 Chipotle Mexican Grill’s Meatwashing Propaganda:
Corporate-Speak Hiding Suffering of “Commodity” Animals
Ellen W. Gorsevski
Chapter 11 Corporate Colonization in the Market: Discursive
Closures and the Greenwashing
of Food Discourse
Megan A. Koch and Cristin A. Compton
Chapter 12 Mistaken Consensus and the Body-as-Machine Analogy
Samuel Boerboom
Samuel Boerboom is assistant professor of media studies in the Department of Communication and Theatre at Montana State University Billings.
This collection of 12 essays focuses on the political contexts of
producing, marketing, selling, and consuming food, as well as
producing 'food language.' Each author approaches a major
food-based issue, such as vegetarianism, obesity, or organic foods,
by analyzing and deconstructing the language of food as the basis
for his or her research methodology. Essays are organized into four
sections: 'The Language of Food-Based Social Movements,' 'Food
Language and Social Class,' 'The Language of Food Labeling,' and
'Critiques of Corporate Bureaucratic Language.' All contributors
are communications, media, or rhetoric professors; though authors
from a narrow range of disciplines may support the editor’s
thematic emphasis, their homogeneity may prove a weakness when they
write about the interdisciplinary field of food studies. . .
.Readers will enjoy the provocative essay 'Exoticizing Poverty in
Bizarre Foods America.' This anthology can serve classes in
sociology, anthropology, geography, marketing, communications, and
food studies. For university libraries or large public libraries.
Summing Up: Highly recommended. Upper-division undergraduates,
graduate students, researchers/faculty, and
professionals/practitioners.
*CHOICE*
This book is extremely clear and will prove helpful for people
interested in any subject relating to the (political) language
involving food. It would work well for a classroom setting because
it covers so many different perspectives. It is great for people to
know about the discrepancies involving the food industry, with
examples and individual stories. I recommend this book to anyone
who is looking for new perspectives on this concept.
*Communication Research Trends*
The Political Language of Food delights readers with a bountiful
harvest of perspectives, theories, and problematics. No doubt, it
will be mandatory reading for those interested in the intersection
of food and language.
*Justin Eckstein, Pacific Lutheran University*
The Political Language of Food is a comprehensive collection of
essays, with a variety of foci and approaches, which all reinforce
the central tenet that if we truly want to understand how food
functions politically, socially, culturally, and materially, we
must begin by examining the murky depths of language, by dissecting
the very words that we use to discuss it, and by interrogating the
key meanings surrounding it
*Carlnita P. Greene, University of Oregon, author of Gourmands and
Gluttons: The Rhetoric of Food Excess*
Emphasizing the political nature of food marketing and consumption,
as well as the rhetorical construction of food language, The
Political Language of Food…offers a multitude of methodological
approaches to topics such as back-to-the-land food movements,
culinary slumming, and the greenwashing of food discourse.
*Laura K. Hahn, Humboldt State University*
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