Table of Contents

Section 1: Overview 1. Developing Theory in Sport Management 2. Importance of Theory in Quantitative Inquiry 3. Importance of Theory in Qualitative Inquiry Section 2: Managerial Theories 4. Developing a Theory of Suffering and Academic Corruption in Sport Applying a Theory of Academic Suffering and Academic Corruption 5. Building Theoretical Foundations for Strategic CSR in Sport Applying Strategic CSR in Sport 6. Stakeholder Management in Sport Organizations Applying Stakeholder Management Theory 7. Mega-sport events Applying the Theory of Mega Sport Event Legacies 8. Sport Policy Implementation Applying a Neo-Institutional-Translational Theory of Policy Implementation 9. Theory of Sport Policy Factors Leading to International Sporting Success (SPLISS) Applying the Theory of SPLISS 10. Developing a Theory of Board Strategic Balance Applying a Theory of Board Strategic Balance 11. The Conception, Development, and Application of Sport-For-Development Theory Applying Sport for Development Theory 12. Leadership Applying the Multidimensional Model of Leadership 13. Organizational Justice Theory Development Applying Organizational Justice Theory 14. Managing Diversity Applying the Theory of Managing Diversity 15. Work-Life Interface in Sport Applying Work-Family Conflict Theory 16. Sport and Sense of Community Theory Applying Sport and Sense of Community Theory Section 3: Marketing Theories 17. Sponsorship-Linked Marketing Applying Sponsorship-Linked Marketing Theory 18. Team Identity Theory Applying Team Identity Theory 19. Sport Consumer Behavior Applying the Sport Consumer Behavior Model 20. Brand Equity in Sport: Conceptualization, Advancement, and Extensions Applying the Brand Equity in Sport Model 21. The Psychological Continuum Model: An Evolutionary Perspective Applying the Psychological Continuum Model 22. Sport Fan Socialization: Becoming Loyal to a Team Applying Sport Fan Motivation Theory 23. What Attracts Fans to a Venue? Applying Sportscape 24. The Sports Product Applying The Sports Product Framework Section 4: Sociocultural Theories 25. The Gendering of Leadership in Sport Organizations: Poststructural Perspectives Applying the Three Tiered Approach to Male Dominance and Sex Segregation in Coaching 26. Inclusive Masculinity Theory Applying Inclusive Masculinity Theory 27. This Way…This Explains My Reality: Critical Race Theory in Sport And Leisure Applying Critical Race Theory 28. Gatekeeping and Sport Communication Applying the Gatekeeper Influence in Sport Communication Model 29. The Continuum Theory: Challenging Traditional Conceptualization and Practices of Sport Applying Sport Continuum Theory Section 5: Economic Theories 30. Balanced Scorecard Approach to Evaluating Events Applying the Balanced Scorecard Approach to Evaluating Events 31. Towards a New Theory of Sport Anchored Development for Real Economic Change Applying Rosentraub’s Economic Development Theories 32. Fort and Quirk: A Look Back and a Look Forward Applying Competitive Balance Theory Section 6: Conclusion 33. Themes and Directions for Theory in Sport Management

About the Author

George B. Cunningham (PhD, The Ohio State University) is a Professor and Associate Dean for Academic Affairs and Research in the College of Education and Human Development at Texas A&M University, USA. He is the Marilyn Kent Byrne Chair for Student Success and the director of the Laboratory for Diversity in Sport. Author of over 180 articles and book chapters, Cunningham conducts research in the area of diversity and inclusion in sport and physical activity, group processes, and employee attitudes. He is the author of an award-winning book (Diversity in Sport Organizations), recipient of the Dr Earle F. Zeigler Award, and former president of the North American Society for Sport Management.


Janet S. Fink is a Professor in the Mark H. McCormack Department of Sport Management at the University of Massachusetts Amherst, USA. Her research interests include the marketing of women’s sport and female athletes, sport consumer behaviour, and diversity issues in sport. Fink is a NASSM Research Fellow and has published in top sport management journals (including the Journal of Sport Management and Sport Management Review) as well as outlets outside of sport (e.g. Sex Roles, Group Dynamics), and her research has been cited in popular press outlets, such as Elle Magazine, the Washington Post, Huffington Post Live, and ESPNW.


Alison Doherty is a Professor in the Sport Management programme in the School of Kinesiology, Faculty of Health Sciences at Western University in London, Ontario, Canada. Her research focuses broadly on the management of non-profit and community sport, and particularly sport and event volunteerism, group dynamics and organisational capacity and innovation. Doherty is the Editor of Sport Management Review and serves on the editorial board of the Journal of Sport Management. She is a NASSM Research Fellow and recipient of the Dr Earle F. Zeigler and Dr Garth Paton Distinguished Service awards.

Reviews

Selected as an Outstanding Academic Title (OAT) 2016 by CHOICE magazine."Cunningham (Ohio State), Fink (Univ. of Massachusetts, Amherst), and Doherty (Western Univ., Ontario, Canada) have produced a broad-reaching exploration of how major theories from disciplines outside sports—sociology, managerial and marketing sciences, economics, social and behavioral psychology, and so on—as well as theories endogenous to sport management have been adapted for and contribute to the advanced study of sport's industrial and social significance. The contributors, many of them top scholars in the field, look at how researchers might best interpret sport's unique interactions (economic exchange, marketing, communication), governance structures (stakeholdership, international policy), products (sport as brand, as good), sociocultural effects (producer of racial, gender, sexual identities), and identities (fan or organizational). The contributors not only make a compelling case for how theory can help scholars understand and operationalize sport's political, economic, social, and entrepreneurial significance but also demonstrate how social scientists can forge new lines of interpretation of sport. Though pricey, this is a requisite survey of social science theory as applied to the field of sport management.
Summing Up: Essential. Upper-division undergraduates through faculty." - J. Newman, Florida State University, in CHOICE