Aaker on Branding (20 Principles That Drive Success)

By Aaker, David

Aaker on Branding (20 Principles That Drive Success)

By Aaker, David

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229

The Future of Purpose-Driven Branding (Signature Programs that Impact Society, Inspire, and Enhance a Business)

By Aaker, David

The Future of Purpose-Driven Branding (Signature Programs that Impact Society, Inspire, and Enhance a Business)

By Aaker, David

$25.97

Brand Equity & Advertising (Advertising's Role in Building Strong Brands)

By David A. Aaker, Alexander L. Biel, David A. Aaker, Alexander Biel

Brand Equity & Advertising (Advertising's Role in Building Strong Brands)

By David A. Aaker, Alexander L. Biel, David A. Aaker, Alexander Biel

$555

Aaker on Branding (20 Principles That Drive Success)

By Aaker, David

Aaker on Branding (20 Principles That Drive Success)

By Aaker, David

$52.78 Elsewhere ~~$89.99~~ Save $37.21 (41%)

Owning Game-Changing Subcategories (Uncommon Growth in the Digital Age)

By Aaker, David

Owning Game-Changing Subcategories (Uncommon Growth in the Digital Age)

By Aaker, David

$24.22

Marken Erfolgreich Gestalten [German] (Die 20 Wichtigsten Grundsätze Der Markenführung)

By David Aaker, Florian Stahl, Felix Stoeckle

Marken Erfolgreich Gestalten [German] (Die 20 Wichtigsten Grundsätze Der Markenführung)

By David Aaker, Florian Stahl, Felix Stoeckle

$89.97

Building Strong Brands

By Aaker, David A.

Building Strong Brands

By Aaker, David A.

$23.29

644

Managing Brand Equity (Capitalizing on the Value of a Brand Name)

By Aaker, David A.

Managing Brand Equity (Capitalizing on the Value of a Brand Name)

By Aaker, David A.

$118

1

Brand Portfolio Strategy (Creating Relevance, Differentiation, Energy, Leverage, and Clarity)

By Aaker, David A.

Brand Portfolio Strategy (Creating Relevance, Differentiation, Energy, Leverage, and Clarity)

By Aaker, David A.

$52.82

Building Strong Brands

By Aaker, David A.

Building Strong Brands

By Aaker, David A.

$65.76 Elsewhere ~~$70.99~~ Save $5.23 (7%)

644

Strategic Market Management (Global Perspectives)

By David A. Aaker, Damien D. McLoughlin

Strategic Market Management (Global Perspectives)

By David A. Aaker, Damien D. McLoughlin

$150

209

Brand Relevance - Making Competitors Irrelevant

By Aaker, David A.

Brand Relevance - Making Competitors Irrelevant

By Aaker, David A.

$42.69 Elsewhere ~~$62.99~~ Save $20.30 (32%)

154

Developing Business Strategies 6e

By Aaker, David A.

Developing Business Strategies 6e

By Aaker, David A.

$99.97 Elsewhere ~~$129.99~~ Save $30.02 (23%)

1

Brand Equity and Advertising (Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology S.))

By David A. Aaker, Alexander Biel

Brand Equity and Advertising (Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology S.))

By David A. Aaker, Alexander Biel

$150 Elsewhere ~~$212.00~~ Save $62.00 (29%)

1

Strategic Market Management

By David A. Aaker

Strategic Market Management

By David A. Aaker

$129

New or Used: $57.46

1

Brand Leadership

By Aaker, David A., Joachimsthaler, Erich

Brand Leadership

By Aaker, David A., Joachimsthaler, Erich

$23.57

205

Strategic Market Management

By David A. Aaker

Strategic Market Management

By David A. Aaker

$59.46 Elsewhere ~~$110.99~~ Save $51.53 (46%)

1

Strategic Market Management

By Aaker, David A., Moorman, Christine

Strategic Market Management

By Aaker, David A., Moorman, Christine

$230

Winning Through Platforms (How to Succeed When Every Competitor Has One (American Marketing Association))

By Moser, Ted, Bloom, Charlotte, Omar Akhtar, David Aaker

Winning Through Platforms (How to Succeed When Every Competitor Has One (American Marketing Association))

By Moser, Ted, Bloom, Charlotte, Omar Akhtar, David Aaker

$51.31

Creating Signature Stories (Strategic Messaging That Energizes, Persuades and Inspires)

By Aaker, David

Creating Signature Stories (Strategic Messaging That Energizes, Persuades and Inspires)

By Aaker, David

$24.40

Aaker, D (Strategic Market Management)

By Aaker, David A., McLoughlin, Damien

Aaker, D (Strategic Market Management)

By Aaker, David A., McLoughlin, Damien

$160

Student Edition

By David A. Aaker, George S. Day, V. Kumar, V. Kumar

Student Edition

By David A. Aaker, George S. Day, V. Kumar, V. Kumar

$208

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