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Aaker, David
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Aaker on Branding (20 Principles That Drive Success)
By
Aaker, David
Aaker on Branding (20 Principles That Drive Success)
By
Aaker, David
$27.24
Elsewhere
$37.99
Save $10.75 (28%)
235
Aaker on Branding (20 Principles That Drive Success)
By
Aaker, David
Aaker on Branding (20 Principles That Drive Success)
By
Aaker, David
$56.74
Elsewhere
$89.99
Save $33.25 (37%)
Marken Erfolgreich Gestalten [German] (Die 20 Wichtigsten Grundsätze Der Markenführung)
By
David Aaker
,
Florian Stahl
,
Felix Stoeckle
Marken Erfolgreich Gestalten [German] (Die 20 Wichtigsten Grundsätze Der Markenführung)
By
David Aaker
,
Florian Stahl
,
Felix Stoeckle
$99.97
Brand Relevance - Making Competitors Irrelevant
By
Aaker, David A.
Brand Relevance - Making Competitors Irrelevant
By
Aaker, David A.
$41.12
154
Strategic Market Management
By
David A. Aaker
Strategic Market Management
By
David A. Aaker
$135
New or Used
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$57.46
1
Building Strong Brands
By
Aaker, David A.
Building Strong Brands
By
Aaker, David A.
$64.79
Elsewhere
$70.99
Save $6.20 (9%)
1
Strategic Market Management
By
Aaker, David A.
,
Moorman, Christine
Strategic Market Management
By
Aaker, David A.
,
Moorman, Christine
$193
Creating Signature Stories (Strategic Messaging That Energizes, Persuades and Inspires)
By
Aaker, David
Creating Signature Stories (Strategic Messaging That Energizes, Persuades and Inspires)
By
Aaker, David
$29.32
Elsewhere
$34.99
Save $5.67 (16%)
Winning Through Platforms (How to Succeed When Every Competitor Has One (American Marketing Association))
By
Moser, Ted
,
Bloom, Charlotte
,
Omar Akhtar
,
David Aaker
Winning Through Platforms (How to Succeed When Every Competitor Has One (American Marketing Association))
By
Moser, Ted
,
Bloom, Charlotte
,
Omar Akhtar
,
David Aaker
$51.75
Strategisches Markt-Management [German] (Wettbewerbsvorteile Erkennen - Markte Erschliessen - Strategien Entwickeln)
By
David A
Strategisches Markt-Management [German] (Wettbewerbsvorteile Erkennen - Markte Erschliessen - Strategien Entwickeln)
By
David A
$123
Deception in the Marketplace (The Psychology of Deceptive Persuasion and Consumer Self-Protection)
By
Boush, David M.
,
Friestad, Marian
,
Peter Wright
Deception in the Marketplace (The Psychology of Deceptive Persuasion and Consumer Self-Protection)
By
Boush, David M.
,
Friestad, Marian
,
Peter Wright
$389
Deception in the Marketplace (The Psychology of Deceptive Persuasion and Consumer Self-Protection)
By
David M. Boush
,
Marian Friestad
,
Peter Wright
Deception in the Marketplace (The Psychology of Deceptive Persuasion and Consumer Self-Protection)
By
David M. Boush
,
Marian Friestad
,
Peter Wright
$126
Marketing Semiotics (Signs, Strategies, and Brand Value)
By
Oswald, Laura R. (Associate Professor of Advertising, University
Marketing Semiotics (Signs, Strategies, and Brand Value)
By
Oswald, Laura R. (Associate Professor of Advertising, University
$187
Marketing Semiotics (Signs, Strategies, and Brand Value)
By
Oswald, Laura R. (Associate Professor of Advertising, University
Marketing Semiotics (Signs, Strategies, and Brand Value)
By
Oswald, Laura R. (Associate Professor of Advertising, University
$98.32
20
Connective Branding (Building Brand Equity in a Demanding World)
By
Fisher, Claudia
,
Vallaster, Christine
Connective Branding (Building Brand Equity in a Demanding World)
By
Fisher, Claudia
,
Vallaster, Christine
$130
The Masterbrand Mandate (The Management Strategy That Unifies Cimpanies and Multiplies Value)
By
Lynn B. Upshaw
,
Earl L. Taylor
The Masterbrand Mandate (The Management Strategy That Unifies Cimpanies and Multiplies Value)
By
Lynn B. Upshaw
,
Earl L. Taylor
$97.49
Elsewhere
$110.99
Save $13.50 (12%)
The Anatomy of Buzz Revisited (Real-Life Lessons in Word-Of-Mouth Marketing)
By
Rosen, Emanuel
The Anatomy of Buzz Revisited (Real-Life Lessons in Word-Of-Mouth Marketing)
By
Rosen, Emanuel
$43.43
137
Consumer-Brand Relationships (Theory and Practice)
By
Susan Fournier
,
Michael Breazeale
,
Marc Fetscherin
Consumer-Brand Relationships (Theory and Practice)
By
Susan Fournier
,
Michael Breazeale
,
Marc Fetscherin
$264
The Brand Gap (How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview)
By
Marty Neumeier
,
Neumeier
The Brand Gap (How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview)
By
Marty Neumeier
,
Neumeier
$49.04
5,388
ZAG (The #1 Strategy of High-Performance Brands)
By
Neumeier, Marty
ZAG (The #1 Strategy of High-Performance Brands)
By
Neumeier, Marty
$46.17
3,901
Marketing Research, Thirteenth Edition
By
Kumar, V.
,
Leone, Robert P.
Marketing Research, Thirteenth Edition
By
Kumar, V.
,
Leone, Robert P.
$280
Lean Brands (Catch Customers, Drive Growth, and Stand Out in All Markets)
By
Luis
Lean Brands (Catch Customers, Drive Growth, and Stand Out in All Markets)
By
Luis
$49.95
Marketing in China (Sage Library in Marketing)
By
Yonggui Wang
Marketing in China (Sage Library in Marketing)
By
Yonggui Wang
$820.83
New or Used
:
$820.83
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